Arbalète is a future-oriented management consulting firm dedicated to helping organizations develop “smart” growth strategies while navigating the challenges of today’s turbulent business landscape.

We provide a comprehensive suite of integrated service offerings grouped into three categories: Strategic Foresight, Strategic Decisions, and Strategic Change.

Each service offering leverages advanced business strategy and risk management tools to ensure organizations are ready for potential opportunities and challenges earlier than competitors, including trendspotting, scenario analysis, wargaming, game theory, stress tests, and pre-mortem assessments for high-risk initiatives.

In addition, Arbalète provides implementation support to manage the change journey, required culture change, track progress, and take corrective action when needed.

John Jullens

John Jullens

Managing Partner, Chicago

John Jullens is a management consultant with over 30 years of on-the-ground experience in North America, Europe, and China.  He specializes in corporate and business unit strategy development and implementation with a specific focus on top-line growth strategies.

  • Primary focus on business strategy with expertise in capabilities-driven growth strategies, including new product/market entry, customer/brand, scenario analysis/foresight, and M&A in developed and emerging markets
  • 30+ year career as a management consultant and industry executive at Booz Allen Hamilton, Accenture, BBDO, Ford, KPMG, Mitsubishi, and PwC
  • Numerous publications for leading business publications, including Harvard Business Review and Strategy+Business
  • MBA, Nyenrode University (The Netherlands)
  • BBA, New York University
Marc Robinson

Marc Robinson

Managing Partner, Detroit

Marc Robinson is an economist with more than 30 years of experience advising leaders at all levels in multinational companies, governments, and non-profit organizations. He focuses on improving strategic decisions with a 360° perspective and risk lens.

  • Primary focus on risk management, with expertise in a wide range of decision-support and risk management tools, including game theory, pre-mortems, risk assessments, and wargaming
  • 30+ year career at General Motors in a variety of roles, including Strategic Initiatives and Strategic Risk Management
  • Taught at UCLA and Stanford (30+ publications) and served in the White House on the Council of Economic Advisers under President George H.W. Bush
  • PhD in Economics, Stanford University ​
  • AB magna cum laude in Economics, Harvard University