“There is a slightly odd notion in business today that things are moving so fast that strategy becomes an obsolete idea. That all you need is to be flexible or adaptable … this is a mistake … if you do not develop a strategy of your own, you become a part of someone else’s strategy.”

– Alvin Toffler, American writer and futurist

It has become fashionable to argue that strategy is irrelevant in an age of “hypercompetition,” that we’ve seen “the end of competitive advantage,” and that “culture eats strategy for breakfast.” This is nonsense. Companies that operate with a true long-term mindset have consistently outperformed their peers across almost every financial measure that matters, including revenue growth (+47%), economic profit (+81%), and market capitalization (+58%).

In fact, strategy is as important as ever. However, the strategic planning approaches of the past are no longer sufficient. Most companies will need to augment their strategy toolkits and achieve a more seamless integration between their strategy and risk management functions. Many also need to become skilled at handling two strategies at once – one for today and another for the future. This mitigates the risk of relying solely on a single “grand strategy” that may neither adequately protect the existing business nor effectively position the organization for potential opportunities and challenges.

Arbalète provides three distinct service offerings for improving strategic decision-making capabilities: